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Was “Going Natural” a Phase or a Permanent Reset?

By Astoria Stubbs | Licensed Cosmetologist, Barber, and Educator The early 2000s marked a reckoning in the beauty industry. Going natural was not a trend as much as it was a correction, a collective refusal to continue damaging hair, scalps, and identities in the name of assimilation. Clients did not just want new styles. They…

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