By: Sheila Leftridge
Black History Month has begun. So, I would like to share a Black owned beauty brand that has changed my hair routine. In 2018, I dyed my gray hair for the first time, and as a result, my hair fell out. I was horrified and became obsessed with growing my hair back. I went online looking for a hair product that would help grow my hair back in a timely manner while also strengthening it. After several days of extensive research, I found Canvas Beauty.
Canvas Beauty offers a hair care line worth trying. I read the reviews and was immediately impressed. I tried the Hair Blossom Oil and was immediately hooked. Then I tried the Full Bloom Amplifying Shampoo and Conditioner. After using the products for a year and seeing results, I decided to do more research on the founder and CEO of Canvas Beauty, and that is when I was introduced to Stormi Steele.
Canvas Beauty
Stormi Steele launched her brand in 2018, starting from humble beginnings in De Kalb, Mississippi. In 2020, she made her debut on TikTok, where she introduced an array of hair care products. By 2024, she had expanded her portfolio to include her hero product, Body Glaze. She became the first TikTok content creator to surpass the million dollar mark in sales live on the platform within two hours. On Black Friday, she claimed her spot as the top earning creator on TikTok Shop, grossing over three million dollars. This time, she also took the title for highest sales in both the United Kingdom and the United States.
Inspiration
Stormi’s inspiration came from her own hair struggles. She experienced unhealthy hair with significant breakage and could not find products that truly helped. One day, she decided to create her own solution. After researching formulations and ingredients, she created the Canvas Beauty Growth Serum and shared it with the world. Stormi consistently engages with her audience to address the needs of women. She listens to their stories and creates products that deliver real results. She is a true success story and a testament that hard work and dedication pay off.
Stormi’s key to success was her momentum marketing strategy. She stayed connected with her audience, paid attention to trends, and ensured her brand remained relatable. With every order, she included Body Glaze, giving customers the opportunity to try the product. She showed genuine interest in feedback and valued people’s opinions, which ultimately contributed to her continued success.
